BodyGem and MedGem business, opportunity, solution and strategy

The Microlife BodyGem and MedGem indirect calorimetry devices measure your clients Resting Metabolic Rate, to optimize their weight loss results.

Our Business

We design, develop and market technologically advanced and proprietary handheld medical devices and software for the measurement and monitoring of important health parameters.

Our current health monitoring devices measure oxygen consumption to calculate resting metabolic rate, or RMR. The accurate measurement of resting metabolic rate, which establishes how many calories a person burns per day at rest and represents up to 75% of the total calories burned by a healthy individual per day, can be important to the success of medical therapy and to achieving weight management and fitness goals. However, an accurate, cost-effective and practical device for measuring and monitoring metabolism has not previously been available.

The Microlife system, which consists of handheld BodyGem and MedGem indirect calorimeters, single-use disposable mouthpieces and standalone software applications designed to be used with our devices, enables healthcare professionals and wellness advisors to quickly, accurately and cost effectively measure and monitor the metabolism of a patient or client.

We believe that by making metabolism measurements broadly accessible, the Microlife system has the potential to become a standard of care in the medical therapy, weight management and fitness markets.

 A key element of our strategy is to establish relationships with large, prominent companies for the distribution of the Microlife system in each of our target markets.

The Opportunity

The proper management of an individual’s nutritional and weight management needs is enhanced by the accurate measurement of metabolism.

This has historically been most often performed by use of a large and expensive machine either in a research lab or in the hospital setting. Because of the cost, complexity and time required to measure an individual’s metabolism using this method, healthcare professionals and wellness advisors primarily rely on estimation methods which are based on such factors as height, weight, sex and age.

However, these estimations can be significantly inaccurate when applied to an individual due to variations in disease state, genetics, hormone levels, diet, body composition, activities and exercise. The shortcomings in current methods of measuring or estimating metabolism can significantly compromise the effectiveness of medical care, weight management and fitness programs.

Inadequate nutrition in medical care. Adequate nutritional assessment is important to ensuring satisfactory medical treatment results.

According to a 1998 study published in the Journal of Parenteral and Enteral Nutrition, only one quarter of patients admitted in long-term acute care facilities receive calories within 10% of their daily caloric needs. In addition, 39% of patients admitted in long-term care facilities are not provided their caloric requirements while admitted, according to a 1995 study published in the Journal of the American Dietetic Association.

Underfeeding can lead to delayed healing, increased incidence of infection, increased morbidity and mortality, and increased length of stay and cost per patient. Overfeeding can also result in a variety of serious medical complications and significant unnecessary expense. We believe that significant healthcare costs can be avoided with an accurate and cost-effective medical device to measure metabolism.

According to a June 1997 report by the World Health Organization, obesity has become a worldwide epidemic.

In December 2001, the United States Surgeon General issued a “Call to Action” against excess weight and obesity, a leading cause of preventable death in the United States. Obesity is a recognized independent risk factor or aggravating agent for more than 20 medical conditions, including cardiovascular disease, high blood pressure and diabetes.

Weight management and nutritional assessment play an integral part in the daily management of these medical conditions. We believe that successful weight management is impeded by the inability to accurately determine an individual’s metabolism in a practical manner.

The accurate measurement of oxygen consumption and metabolic rate has important applications in the area of fitness and performance training.

One of the best ways to assess and monitor aerobic fitness is to measure oxygen consumption during physical activity. In addition, regardless of sport, performance is affected by the maintenance of an optimal body weight.

Oxygen consumption and resting metabolic rate measurements are used in the training and evaluation of many elite athletes in endurance-based sports at highly specialized facilities. However, most people have not previously had access to cost-effective and accurate oxygen consumption and resting metabolic rate measurements.

Our Solution

We have developed a proprietary, non-invasive platform technology that can quickly, accurately and cost effectively measure oxygen consumption to determine resting metabolic rate.

The Microlife BodyGem and MedGem indirect calorimeters incorporate advanced sensor technologies and significant engineering expertise. These technologies enable healthcare professionals and wellness advisors to provide nutrition monitoring and weight management services that were generally not accessible to many patients and clients due to the cost and inconvenience of existing methods.

Our MedGem device, which displays both oxygen consumption and resting metabolic rate, is designed to be used by healthcare professionals for medically supervised weight management programs and medical nutritional assessment and therapy.

The BodyGem, which displays resting metabolic rate, is designed to be used by wellness advisors for non-medically supervised weight management, nutrition monitoring and health and fitness programs to develop appropriate dietary and exercise regimens.

Our Strategy

Our goal is to be a leading medical device company that produces proprietary, non-invasive health monitoring devices for the measurement of important health parameters.

We intend to focus on the following key strategies:

Establish the Microlife BodyGem and MedGem indirect calorimeters as a new standard of care. We believe that the accessibility of our technology, our work with professional medical societies to incorporate metabolism measurement in practice guidelines and our educational initiatives will establish metabolic rate as a standard vital sign, similar to blood pressure and heart rate.

Target multiple markets simultaneously through strategic relationships. We intend to establish strategic relationships with large, prominent companies that possess significant sales, marketing and distribution capabilities in each of our targeted medical and non-medical market channels.

Provide complete solutions. In each market we address, we intend to provide a health monitoring device, related disposables and software applications. The Microlife system is designed to provide individuals, healthcare professionals and wellness advisors with powerful tools to achieve nutrition, health and fitness goals.

Leverage our proprietary technology platform. We have dedicated significant resources to the development of our key technologies, and we intend to leverage these technologies and our engineering expertise to develop health monitoring devices and software products to pursue additional markets such as cardiac monitoring and fitness and performance testing.

Generate diversified and recurring revenue streams. We intend to establish diversified revenue streams from sales of our devices, disposables and software in medical and non-medical markets and also to establish recurring revenues from sales of disposables.

To measure your clients Resting Metabolic Rate, you need an indirect calorimeter.

Microlife MedGem Miramont Family Medicine Case StudyThe Microlife BodyGem and MedGem indirect calorimeters measure Resting Metabolic Rate, to help Bariatric Doctors, Nutritionists, Dietitians and Personal Trainers; optimize the weight management results of their clients.

To get more information, email us or call us @ 720-431-1461

I wish you the best of health!

David Wilcoxson